Google Ventures, Kleiner Perkins And Andreessen Horowitz Team Up As "Glass Collective" To Invest In Google Glass Ecosystem

Today, Google Ventures announced a partnership with two of the biggest technology venture capital firms in the world, Andreessen Horowitz and Kleiner Perkins, on what they’re calling the “Glass Collective.” While this isn’t a fund, the three firms will be sharing seed investment dealflow for entrepreneurs and developers who are working on Google Glass software and hardware. If one firm sees an interesting opportunity, it will go to the others with it. The hope of this collective effort is to kickstart the developer ecosystem for Glass and bring it to mainstream users as soon as possible. Steve Lee, product lead on the Glass team, confirmed that?Google will start shipping,?hopefully within the next month,?the Glass Explorer kits to developers?who showed interest in Glass when it was introduced last year at Google I/O. So the three firms want to get in front of the activity that is currently, and will be in the future, happening in the ecosystem. With the billions of dollars that the firms have, it’s safe to say that they’d like to corner the market on Glass investments immediately. This is similar to the approach that Kleiner Perkins took with its iFund, which has invested more than $450 million into mobile applications. While the forming of the group doesn’t guarantee that the two firms will participate in a round of funding for any given project, the firms do tend to invest in other companies together already, so sharing what they’re seeing among one another makes sense. It was also made clear that there are no plans to bring in any other firms, so the “Glass Musketeers” will be going at this on their own. During the announcement, Google Ventures’ Bill Maris was joined by Marc Andreessen from Andreessen Horowitz and John Doerr of Kleiner Perkins. The three discussed their excitement for the immediate potential of Google Glass as a platform, not just a wearable computing product. The Glass API, called “Mirror,” was announced and shown off at this year’s SXSW. Before the meeting started, we were able to test out the latest iteration of Glass, which has come a long way in just the past few months from what I could tell. That fact, tied with the obvious implications for real businesses to form around Glass, made these firms want to jump in early. Maris started off by discussing his introduction to Glass: I first saw and heard about

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