We've just entered the Year of the Dragon, but Super Bowl 2012 is shaping up to be the Year of the Dog. No less than five of the ads featured in Unruly's list of Super Bowl ads with the most traction star dogs, including the early favorite -- Volkswagen's "The Bark Side." It's not hard to figure out why: Just like no stockbroker ever got fired for buying IBM, no chief marketing officer is going to get canned for featuring a pooch in their Super Bowl ad.
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Since this list only encompasses videos that have been released prior to the Super Bowl, the canine count may rise even further. There are still a few holdouts who haven't released the complete versions of their ads yet. However, as of the Monday before the big game, there are several full ads on YouTube. Below are the ads and trailers that are getting the most shares so far.
The list, as computed by Unruly, is updated every five minutes, so this is a snapshot as of Monday afternoon, Eastern Standard Time. As you can see, Matthew Broderick's return as Ferris Bueller is giving Volkswagon's canine chorus a run for its money.
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1. "The Bark Side" (Vokswagen)
Not surprisingly, the sequel to the most-shared ad of last year's Super Bowl, and of all of 2011 for that matter, is leading the pack this year. Volkswagen released this video last week showing dogs barking to the tune of Star Wars's "The Imperial March." So does that mean there will be dogs in this year's ad? More Star Wars? We'll know soon enough.
Click here to view this gallery. This story originally published on Mashable here.
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